How you deliver your pledge drive messages can be as critical to your success as the messages themselves.
Consider the difference between these two messages: "We'll take any contribution no matter how small it is" and "any contribution that fits your budget will make a big difference at (station) whether it's a dollar a week or a dollar a day."

These messages might seem essentially identical, but they're not, especially when you factor in the tone that's sometimes used to deliver the fir… Continue